For GPs, getting the attention of LPs and consultants is more challenging than ever. The mix of technology, videos, marketing materials, messaging, and delivery all play a vital role in getting noticed – and funded. Meanwhile, LPs and consultants continue to look for more efficient ways to cut through the noise and identify the best new and diverse managers.
“The New Pitch,” has been created with both groups’ objectives in mind.
In this session, qualifying GPs will submit a video of their pitch and marketing materials for review by a panel of top institutional investors, consultants and the GCM Grosvenor investment teams. These panels will select a handful of GPs among the submissions and provide live feedback, intended to help shape the GP’s materials and hone their presentation skills.
“The New Pitch” will also provide LPs and consultants in attendance a view into the universe of diverse and women manager talent and offer the chance to schedule meetings with GPs of interest.
This session is tailored for diverse/women managers who are also small/emerging. To participate in “The New Pitch,” you must fit the criteria within your asset class below.
Private Equity: Firms in which women or minority professionals account for at least 33% ownership of firm economics AND fund size is less than $1 billion for buyout and special situations, or managers that have launched three or fewer funds.
Real Estate & Infrastructure: Firms in which women or minority professionals account for at least 33% ownership of firm economics AND managers that have launched three or fewer funds with target sizes of less than $1 billion.
Venture Capital / Growth Equity: Firms in which women or minority professionals account for at least 33% ownership of firm economics AND a minimum fund size of $40 million for venture capital, or a minimum fund size of $75 million for growth equity.
Absolute Return Strategies / Hedge Fund Strategies: Firms in which women or minority professionals account for at least 33% ownership of firm economics AND firms with assets under management of less than $2 billion, or that are less than three years old.
Note: We define minorities as women, African-Americans, Hispanic, Asian-Americans, Native Americans, US military veterans, disabled persons, LGBTQ+.
To qualify, you must register for the conference by April 28, and submit your video by April 30. No late submissions will be accepted. These deadlines will provide the review panels enough time to gather, assess, and select materials for live feedback.
Qualifying managers can submit a 3-5-minute pitch video.
Please note, videos longer than 5 minutes will be disqualified.
Managers may also submit a supplemental pitchbook with their video.
Please note, feedback will be given on your video pitch, not the pitchbook.
Pitches will be categorized by asset class; you will be asked to indicate the asset class of your pitch at submission.
During the process, you will be asked to consent to your pitch and contact information being made available to all LPs participating in the conference. Doing so will allow for potential follow-ups from interested LPs or consultants.
The purpose of the video is to tell investors who you are and why they should invest with you. This is your opportunity to position your firm for potential follow-up meetings.
Optimize your 5-minute elevator pitch by focusing on the five key “W” factors. These factors are detailed below, along with some sample considerations and questions.
What do you offer?
Why you believe this is an attractive investment opportunity.
Examples may include an advantageous sourcing or exit strategy, value-add to portfolio companies, operating partners who will supplement your skills, etc.
Who are you?
Your (succinct) story
Examples may include investment track record, team history, other facts about you and your firm, etc.
Where will you invest?
Your playing field
Examples may include the sectors and geographies where you see opportunities, headwinds/tailwinds in these areas, what the competition looks like, etc.
Why are you compelling?
What sets you apart
Examples may include areas of past success, your plan to capitalize on your existing network, or other differentiating factors.
When will you deploy the fund?
Detailed timeline outlining when you expect to invest
Examples may include deal pipeline, financing needs, or other timing-related matters.
If your video is selected to be featured in the live session on June 8, you will be notified before June 1.
2-4 GPs per asset class will be selected and their videos will be shown during each live asset class-specific session, followed by in-depth feedback from the review panel.
Note that you have the option to decline the live session if you prefer not to be given feedback in front of an audience.
We will provide a link to upload an mp4 file of your video, where you can provide details regarding asset class and firm description, and where you may also upload your supplemental pitchbook.
Reminder: any videos longer than 5 minutes will be disqualified from consideration.
This session creates an intersection where LPs, consultants, and diverse managers meet. During these one-on-one meetings, institutional investors and their advisors discuss with GPs their investment programs, focus, considerations, and processes. Note: these introductory meetings are for information exchange only. We encourage managers to not “sell” during this time.
In 2021, Consortium will feature a more curated approach to matching LPs, consultants, and diverse managers, for an extra-tailored experience.
Attendees must register for the conference, and VIP Connect specifically, by May 17 to participate in these meetings.
Diverse and women investment managers
June 10th from 10:00am –12:00pm CT. Each meeting will be 15 minutes, with 5-minute transition periods.
All VIP Connect registrants are expected to be available for the full 2-hour time block, to ensure the best matchmaking opportunities.
This year, we will take a more curated approach to better ensure that participants get value out of the meetings.
On May 18, all VIP Connect registrants (GPs, LPs, and consultants) will receive via email a form that includes a list of organizations they are eligible to meet with. From this list, participants may set their preferences indicating those they would like to meet.
There are 6 meeting slots, and while we cannot guarantee any number of meetings, we will do our best to provide every VIP Connect participant with the best opportunity for meetings.
We will send the list of confirmed meetings, including firm profile details 3-5 business days prior to the meetings.
This list of meetings will also include contact information, should you wish to communicate or share information prior to the meeting day.
If we are unable to find any suitable matches for you, you will also be notified.
VIP Connect meetings will be hosted on the same platform that is hosting the rest of Consortium.
Once confirmed, these meetings will be added to your agenda in the event platform, allowing you to join directly to the meeting.
If others from your firm are registered for Consortium, and you would like them to be involved in your VIP Connect meetings, you can indicate this preference during the submission process.
If you would like others from your firm to be involved in your VIP Connect meetings, but they are not registered for Consortium, we ask that you host the meeting outside of the event platform using your own conferencing tool (e.g., Zoom, WebEx, etc.)
Please notify email@example.com immediately.
We ask that if you are unable to participate, you send someone from your organization in your place if possible.
If this is not an option, we will assist with rescheduling meetings at a later date, if necessary.